Linkedin applications and “Visualizing Your Network”

February 6, 2011
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Linkedin.com has become more active in data mining the information collected. “LinkedIn Hackday (part of our “inDay” program) is one day set aside each month where employees step away from their every day job functions to give back to the community, create new rapid prototypes, solve business problems, express ideas and be creative while learning and “bending” new technologies. Hackday isn’t just limited to technically minded people or engineers. In fact, all employees have the opportunity to join a team and collaborate on amazing new ideas.”(source http://blog.linkedin.com). Businessowners – just imagine the instant referral when you sit down with a prospect and spill a name of someone they know. Now your business have moved from unknown to liked just by “networking”. This is how small businesses use the marketing power of “word of mouth”. Linkedin maintains engagement on three levels

Resume
Groups
Advertise

Here are 3 tools to enhance your linkedin.com network. Novice users can utilize linkedin.com to build an online resume. Linkedin.com has created an application called Resume Builder that launched in December 2010 to easily format your linkedin profile into a resume.

The key features:

Pre-built templates: resume styles for all occasions, including business, classic, modern, law, and more.

Drag and drop: choose which sections are visible in your resume and put them in any order you want.

Privacy options: control who can see your resume.

Share options: share a link to your resume with others via LinkedIn, Facebook, and Twitter.

Export: convert the resume to PDF format for emailing or printing.

Try it @ http://resume.linkedinlabs.com/ and look at my resume – http://resume.linkedinlabs.com/ya669k8r in the orange template. Read More @ http://blog.linkedin.com/2011/01/12/linkedin-resumes-hackdays/

Visualize Your Network

More advanced users understand the power of groups. Nicole Newman is a member of 22 groups (for now). My goal is to increase the number of revelant (business, technology , marketing) groups to about 30 for 2011. Groups are powerful distribution tools for sharing information. One of the most common needs of information are job openings. Job seekers, here is a helpful hint. 70% of all jobs are located through referral networks. Linkedin groups are the new golf clubs. In January 2011, Linkedin.com launched InMaps. “InMaps is an interactive visual representation of your professional universe that answers all of the above questions. It’s a great way to understand the relationships between you and your entire set of LinkedIn connections. With it you can better leverage your professional network to help pass along job opportunities, seek professional advice, gather insights, and more” (source http://blog.linkedin.com/2011/01/24/linkedin-inmaps/)

The map aligned very well with my membership groups and my network is very much cross-pollented. Meaning my connections are connected to other people in my network. (The Kevin Bacon game). There are plenty of referrals by knowing who knows who!

Expert users use the power of Recommendations to advertise.

Have you seen the tag line “The greatest compliment I can receive is a referral from you”? Linkedin.com has made it easier to get referrals right on your website. Your business must have a company page (which requires a professional e-mail address attached to your domain name) and a product or service on the company page. For my company we have 3 products – 1) Marketing Consulting Services 2) social Media expertise 3) speaking enegagements. Our company ID is 440888 (found in the URL for the company profile page) and the social media exertise is 22659 (found in the url from the services tab on the company profile). Now I can embed this javascript into the products and services page on my website allowing visitors to recommend my company or view our recommendations!

More info: Join Newman Networks as we “Call All Entrepreneurs” to the Urban League Entrepreneurship Center orientation on Wednesday, February 9th, 2011 from 10am – 12pm at 121 South Broad Street, Philadelphia, PA 19102. Weather.com forecasts party cloudy on Wednesday, February 9th. We could use another snow-free day in Philadelphia! RSVP @ http://www.facebook.com/event.php?eid=140526086003183&index=1